Most people searching for a new marketing company for their business will go online and type in “digital advertising agency near me”. It’s easy to get a long list of agencies that promise growth, but harder to know which companies really deliver results.
Let’s run through some questions to ask before you sign, followed by red flags to avoid and what sets results-driven agencies apart.
Questions to Ask a Potential Digital Marketing Agency in Sacramento
- How do you measure success? Make sure the agency you’re considering has rock-solid metrics to tell you whether your marketing has been successful.
- Can you show similar results for a business like mine? Check that the agency has actually worked with companies in your industry before.
- What happens to my account if I no longer buy from you? Check that you own your ads, ad account, website, and data. You don’t want them to disappear when you leave, along with everything you have paid for.
- What services do you offer? You may contact a Sacramento ad agency for one thing, like digital marketing, but it’s good to know what else they might offer, like creative services.
Red Flags to Watch Out For
The biggest red flag is “guaranteed rankings” or “guaranteed results.” These are unrealistic and impossible to promise for most marketing campaigns. Avoid long contracts without performance clauses or pitches indicating the agency solves every problem.
What you’re looking for instead is authenticity, good reviews, and no wild claims. Down-to-earth agencies are the best.
What Sets Results-Driven Local Agencies Apart?
Generalist firms might offer a lot of scale, but it’s often results-driven local agencies that win the lion’s share of the market. These companies act like an extension of your team, learning your business and its customers as they go.
This is our philosophy at Bright Eyes Marketing. We’re a full-service Sacramento agency offering strategy, digital, creative, media buying, social, PR, and more. It all sits under one roof, so you can improve all of your customer touchpoints, whether that’s pay-per-click advertising, SEO, web design, email, OTT and streaming, or analytics.
Choose Digital Marketing in Sacramento
Bright Eyes has significant knowledge of the Sacramento market and how businesses can thrive in this large California city. We know the key players and have helped companies in multiple verticals, including HVAC, casinos, and more. Our team is easily reached, and you can meet us in person if you want. We always track the performance of our campaigns and provide you with detailed, measurable results that you can use to report back to your team. Get in touch with Bright Eyes Marketing today to talk about your marketing goals and strategy.