Campaign: Making the Uncomfortable, Comfortable||Client: American Energy Heating & Air
Media Buying | Media Planning | Brand Evolution | Website Redesign  | Digital Marketing | Video Production | PhotographyÂ
THE CHALLENGE
American Energy Heating and Air wanted assistance creating a campaign that would help differentiate them from their competition. They wanted to incorporate humor and do something less expected to evolve their brand and their marketing.Â
THE SOLUTION
Focusing on the idea that their company centers around comfort, we developed the slogan “Making the Uncomfortable, Comfortable” .
The slogan was incorporated into their current marketing and we created an ad for them that centered around the uncomfortable theme with theÂ
BRAND REFRESH AND GUIDELINES
WEBSITE REDESIGN & SEO
We updated an older and outdated site to include more modern styling, imagery of the American Energy team and more user-friendly scheduling features in order to increase overall website engagement.
Additionally, we updated all written and visual content and optimized for search engines to improve the overall organic performance.
DIGITAL CAMPAIGN
We created display and search PPC campaigns, updated local citations and created Pmax local listings to increase the overall digital presence.
We added tracking to all of the tactics and continuously updated the campaigns based on seasonality and audience interactions.
DIGITAL AD
RADIO ADS
KSEG
KSEG
ESPN
ESPN
CAMPAIGN RESULTS
%
Increased Organic Traffic
%
Increased Paid Traffic
%
Increased Clicks to Call
%
Total Booked Appointments
These results are based on campaign tracking for all of the tactics we implemented and reflect metrics from the three months before the campaign start compared to metrics from the same timeframe of the following year.
We were fortunate to start working with Bright Eyes when we opened our business and when they started taking on clients. From day one, their attention to detail and creativeness is unmatched. They’ve fully immersed themselves in our industry and have gone above and beyond to make us stand out in a very competitive market. Never content, they continue to strive to make us #1.Â
More Work
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